Business Made Simple
By Kerry Richardson
Very easy to read and understand explanations of business terms, to help young people understand what took Kerry Richardson 50 years to grasp.
This guide is to explain the business terminology to young people about to join the workplace.
Many business people believe that the essential ingredient for success in business is people. Good people attract, retain and delight customers, who in turn pay money for the company’s products and services. This generates profit and rewards the owners (shareholders).
This guide aims to explain some of the most important elements of business, from being employed through to starting your own.
ABOUT THE AUTHOR
Kerry Richardson has over 50 years’ experience in business. At school he had various jobs – paper round, car washing, flower delivery, and summer holiday work for several local businesses.
He did not go to university, but gained other qualifications, which enabled him to join a graduate training scheme in a computer company. Over the years, he moved from trainee to sales to management, then became a Board member of an insurance company.
On retirement, he worked part-time on the Board of a number of companies, and helped to run a ‘Venture Capital’ business, which funded small businesses during their early stage of development.
WHY DID KERRY WRITE THIS GUIDE?
Kerry started full-time work as a trainee sales support person in a computer business. He found the technical terms and business jargon very confusing.
Only after many years and working for many companies did the fog start to clear and he understood more about how business actually works.
Every business has its unique products, services and culture, but every business has exactly the same commercial processes and discipline. Every business has to manage its people, customers and money.
Includes a 25 question quiz at the end to see what you have learnt.